A little about us
What we do
Latitude 42 is an advertising agency specializing in the hospitality industry. You’ve come to the right place If you are the marketing manager at a hotel, resort, management company, tourist attraction, or destination organization. Lat42 can help you spend your limited advertising budget wisely and cost-effectively.
Please click around the website, and be sure to review some our favorite case studies on the street scene to the right. Please contact us if you would like to talk further, we'd love to hear from you!
Preferred Partner Agency
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Brand identity
We worked with leadership to help the resort find itself and turn some heads.
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Radio
We achieved our objective through sportsradio ads incorporating a strong promotional element.
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Out Of Home
We made optimal use of the building’s location in the heavily touristed Magnificent Mile.
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Broadcast media
We captured two disparate groups through commercial ads during morning news programs
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Internet
Our strategy for transient bookings earned a 5:1 ROI on digital advertising spending.
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Rapid-transit platform
We leveraged downtown professionals’ regular commute patterns to our advantage.
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E-Mail Marketing
We used data on individuals and industry subcategories to target a campaign that achieved a CPC of half the industry benchmark.
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Mobile advertising
Our hyper-local ads made over four million impressions and resulted in over 15,000 clicks—five times the industry average.
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Direct Mail
Target customers loved our mailings and the hotel landed four confirmed meeting bookings.
