360 Chicago
When the John Hancock Observatory launched exciting renovations along with a new name and a rebranding campaign, we developed its communications plan.
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American Patriot Getaways
This vacation rental home company has been a happy Latitude 42 client since 2009. Located in the Smoky Mountains, its aim is to fill cabins and create “guests for life.”
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Avalanche Bay Indoor Waterpark
Latitude 42 employed an intense digital campaign to make sure families within driving distance knew about Michigan’s Largest Indoor Waterpark. We layered on paid search, retargeting, in-app mobile, hyperlocal geo-targeted mobile, site-specific display, and email marketing to cast our net.
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Boyne Golf
Boyne Golf provides a world-class golfing destination in Northern Michigan. Latitude 42 managed their strategic online retargeting advertising and paid search marketing campaigns to drive hard-core golfers to the Northwoods.
Boyne Mountain Resort
The best skiing in Michigan! Our digital campaign saturated skiers in Michigan with a heavy dose of paid search, programmatic, retargeting, site-specific, and email marketing.
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Chicago Marriott Naperville
In 2011 we had a unique opportunity to help this suburban Chicago property create a distinctive boutique-style identity - despite the big-box brand. Latitude 42 continues to be the advertising agency for this beautiful hotel.
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Chicago Metropolitan Sports Association
We developed eye-catching advertising for CMSA’s seasonal promotional pushes. CMSA is the largest gay & lesbian sports organization in the Midwest and Latitude 42 was honored to provide services on a pro bono basis.
Courtyard by Marriott Lafayette
Not your grandparents’ Courtyard! This property has a full-service conference center and is located minutes from the Purdue campus. Latitude 42 develops the materials and advertising plan to target all market segments, from leisure travelers to meeting planners to bridal couples.
The Cove of Lake Geneva
Steps from Geneva Lake and downtown Lake Geneva, The Cove is the ideal suites property for Midwest families. Our advertising plan focused heavily on area parenting sites as well as other laser-focused digital, print, and email marketing vehicles.
Dana Hotel & Spa
Located in the heart of River North amongst art galleries, upscale shopping, restaurants, and nightlife, the Dana had plenty of exposure—but plenty of competition, too. We created a media plan to help the hotel stand out from the crowd.
Delavan Lake Resort
Latitude 42 developed the brand identity, digital marketing plan, and advertising assets for this gem of a property, an all-suites resort on the shore of Delavan Lake, WI.
Eagle Ridge Resort & Spa
This luxury golf and family resort, located in picturesque Galena, IL, is the premier spot to tee off in the Midwest. In 2013 our rebranding and marketing efforts helped restore the resort's visibility and reputation in its target feeder markets, and our ongoing advertising campaign has kept driving visitors to the resort ever since.
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Eaglewood Resort & Spa
Latitude 42 developed marketing tools for this exceptional suburban destination, including an e-brochure, video tour, and television commercial.
Geneva National Community
The Midwest’s premier lifestyle community is located in Lake Geneva, WI. We got the word out with a multi-layered digital attack to anyone in the area looking for a second home or active retirement community.
Geneva National Resort & Club
Lake Geneva’s premier golf resort deserved a premier advertising plan. We targeted avid golfers, meeting planners, and bridal couples from the Midwest with a full spectrum of advertising vehicles including digital, cable, e-marketing, print, and radio.
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Godfrey Hotel
Our campaign helped this boutique hotel in Chicago’s trendy River North neighborhood generate awareness of its indoor/outdoor rooftop lounge among downtown professionals.
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Grand Geneva Resort & Spa
This luxury resort hotel near serene Lake Geneva, WI has the distinction of having been the first Playboy Club in the U.S. Our objective was to keep the resort’s extensive advertising plan up-to-date while honoring its rich history.
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High Peaks Resort
This Lake Placid boutique resort was built on the former site of a Hilton that had seen better days. Our integrated media plan helped the full-service resort target regional leisure and corporate business.
Hilton Milwaukee City Center
Latitude 42 developed a diverse media plan to target local residents and visitors for this upscale Milwaukee hotel, also the site of a signature Marcus Restaurant.
Holiday Inn Express Ann Arbor West
Latitude 42 manages the paid search marketing initiative for this university hotel in Ann Arbor, Michigan.
Holiday Inn Ann Arbor
The Holiday Inn Ann Arbor at the University of Michigan underwent a $5 million renovation in 2013 and turned a tired property into an Ann Arbor destination. As the its advertising agency of record, Latitude 42 continually seeks to highlight this campus-area hotel’s renovations and sustain its visibility in the marketplace.
Holiday Inn Kansas City
Located in Kansas City’s lauded dining, shopping, and entertainment district, the Holiday Inn Country Club Plaza came to us for increased visibility bookings from Missouri and the surrounding states. Our ongoing digital campaign drives qualified leads to the hotel's website.
Hotel Felix
This LEED certified eco-hotel replaced a run-down transient hotel in the trendy River North neighborhood of Chicago. Our media campaign - including el station signage - helped the hotel stand out from its nearby competitors.
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Hotel Intercontinental Milwaukee
This luxury hotel in Milwaukee, WI, is the site of a signature Marcus Restaurant. Latitude 42 developed a diverse media plan to target local residents and visitors.
The Hotels of Oak Brook
We worked with these upscale, branded co-op properties in the western suburbs of Chicago to develop seasonal promotions and partnership marketing.
Hunt Club Steakhouse
Hunt Club is the discerning Lake Geneva diner’s choice for premier cuts and wine. Our advertising plan relied on a hyper-locally targeted mobile strategy to push out seasonal offers and specials to locals and visitors in the vicinity.
Hyatt Place Bloomington/Normal
Latitude 42 assisted in the Hyatt Place's 2015 opening and post-opening marketing campaigns. Located in the heart of Uptown Normal on the campus of Illinois State University, this full-service hotel's main objective was to make a splash in the local community.
Inn at Bay Harbor
This Autograph by Marriott hotel is the finest accommodations in Northern Michigan. Latitude 42 crafted a multi-layered digital advertising plan heavy in paid search, retargeting, and programmatic to reach our desired audience segments.
Keefe Real Estate
We are happy to diverge from the hospitality industry in managing the paid search marketing for the premier real estate brokerage in southern Wisconsin and northern Illinois, as well as their subsidiary Keefe Vacation Rentals.
Lake Lawn Resort
One of our newer clients is Lake Lawn Resort, a historic Lake Geneva area landmark nestled along two miles of Delavan Lake. After undergoing extensive renovations in 2020, Latitude 42 helped to rebrand, reposition, and market the property as a regional vacation destination for golfers, couples, and families.
Marriott Brand Hotels of Atlanta
We created cluster and custom advertising solutions for this suite of ten full-service Atlanta-area properties. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of Atlanta.
Marriott Brand Hotels of Chicago
We created cluster and custom advertising solutions for this suite of ten full-service Chicagoland properties. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of Chicago.
Marriott Brand Hotels of Iowa, Missouri, and Tennessee
We created co-op and custom advertising solutions for this suite of ten full-service Midwestern properties. Latitude 42 is proud to have been this Marriott cluster’s longtime media agency of record.
Marriott Marquis Houston
This hotel was brand new to the downtown Houston skyline as of November 2016. Latitude 42 was excited to develop the pre-opening and post-opening marketing plans targeting all market segments for this beautiful new property.
Marriott Brand Hotels of New Orleans
We created cluster and custom advertising solutions for this suite of five full-service New Orleans properties, with a focus on attracting weddings and group business. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of New Orleans.
New Orleans Marriott Downtown
The New Orleans Marriott Downtown Hotel is steps from the convention center and the French Quarter in downtown New Orleans, LA. We helped the hotel clarify and meet its goals for brides, meeting planners, and other diverse market segments.
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Marriott Brand Hotels of the Pacific Northwest
We created cluster and custom advertising solutions for this suite of ten full-service properties located in Washington, Oregon, and northern California. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of the Pacific Northwest.
Marriott Brand Hotels of Southern California
We created cluster and custom advertising solutions for this suite of ten full-service properties located in the Los Angeles and San Diego areas. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of Southern California.
Lincolnshire Marriott Resort
One of our longest-standing clients, Latitude 42 has worked on marketing all aspects and amenities of the Lincolnshire Marriott Resort for nearly a decade. This full-service resort, located on the North Shore of Chicago, underwent a $25 million transformation in 2017. Latitude 42 developed a new suite of creative and continues to target multiple market segments with an integrated plan of paid search, Internet, e-marketing, print, and direct mail.
Marriott Theatre
This icon on the North Shore asked Latitude 42 to assist in elevating their marketing plan from traditional media into the digital age. We were happy to oblige, reallocating their marketing dollars into a successful mix of retargeting, social media, programmatic, paid search, and site-specific advertising.
Peoria Marriott Pere Marquette
Boasting over 15,000 square feet of meeting space and a skywalk to Peoria’s Civic Center, this state-of-the-art hotel sought to gain and sustain visibility in the regional marketplace, especially among meeting planners.
The Pfister Hotel
The Pfister (part of the Marcus Corporation) is a historic landmark and the crown jewel of Milwaukee, WI. We planned an integrated network of media vehicles to accommodate leisure, business, and special-events segments.
Renaissance St. Louis Grand Hotel
Our marketing plan for this convention hotel in St. Louis, MO targeted regional Midwestern meetings, from large associations to area corporations and niche SMERF groups.
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The Ridge Hotel
The Ridge Hotel had recently undergone an extensive renovation to become a sleek and chic Lake Geneva destination. We ensured our core target markets knew about the changes with a full spectrum of advertising vehicles including digital, cable, e-marketing, print, and outdoor.
Siegel's Cottonwood Farm
Siegel's Cottonwood Farm is a family destination located in southwest suburban Chicago. Latitude 42 helped the Farm promote their annual Pumpkin Fest and Statesville Haunted Prison events to niche target audiences in the area.
Summit at Snoqualmie
The Summit hired Latitude 42 to manage their paid search campaign to draw Seattle area skiers into the mountains. We saw fantastic results!
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Timber Ridge Lodge & Waterpark
Timber Ridge is the family-focused sister property of Grand Geneva Resort & Spa. Our work helped the property attract the attention of its target market—Chicago area families with children.
Wright’s Brew & Bistro
Located within the newly renovated Lincolnshire Marriott Resort, Wright’s is a new concept for the resort. Latitude 42 developed all materials for this new offering, from the name and logo to the advertising and marketing tools.