Out Of Home
We made optimal use of the building’s location in the heavily touristed Magnificent Mile.
360 Chicago, formerly known as the John Hancock Observatory, has been reimagined, renovated, and renamed. Our objectives were to raise awareness of the new name and to draw walk-ins to the updated space. We placed signage on bus shelters and other street furniture within walking distance of the John Hancock, thus making optimal use of the building’s location in the heavily touristed Magnificent Mile.
The Hotel Felix is an upscale boutique hotel that opened in a vibrant area close to downtown Chicago. We were able to leverage affluent professionals’ regular commute patterns to our advantage by targeting specific rapid-transit platforms for advertising.
The Grand Geneva Resort & Spa is a resort located under two hours from Chicago, with a target clientele of couples and families alike looking for a weekend getaway. By running a commercial schedule on television networks during morning news broadcasts, we captured these two disparate groups.
The full-service, upscale Chicago Marriott Naperville was built on the former site of a languishing mid-level hotel. Our objective was to alert local business influencers to the new hotel and to keep it top-of-mind for meetings. We implemented a three-tier direct mail initiative incorporating clever and useful premium items. Target customers loved the items—several actually called the hotel to express their thanks—and the hotel landed four confirmed meeting bookings.
Avalanche Bay wanted to make sure that families visiting the area did not miss experiencing Michigan's largest indoor waterpark—whether they were staying on-property at Boyne Mountain Resort or another hotel in the area. Our solution was to go hyper-local: We placed promotional banner ads within targeted apps on mobile phones within a couple hours' drive of the waterpark. The ads generated over four million impressions, 15,000 clicks, and nearly 1,500 verified walk-ins.
The New Orleans Marriott is located less than a mile from one of the most popular convention centers in the nation. Our objective was to reach meeting planners in New Orleans and nationwide feeder markets. We used individual planners’ booking habits and data on industry subcategories to send out a dedicated third-party email blast featuring an iPad giveaway. As a result of this campaign, fifty-five separate companies clicked through for more information, and we achieved a CPC of half the industry benchmark.
Eagle Ridge Resort & Spa has been a Galena fixture for decades—which is its strength and its challenge. Despite its proximity to Chicago and its world-class golf courses, the resort had fallen off of the radar of meeting planners, golfers, wedding parties, and families. We worked with Eagle Ridge leadership to help the resort find its contemporary self, and then created the collateral needed to turn people’s heads.